The New Shopping Funnel
AI in E-Commerce in 2026
From AI search, agentic payments, to AI customer experience, agents are entering every stage of the buyer's journey. Learn what's happening now and prepare for the future.
Inside: 35 pages of insights from 70 sources about the $1–3 trillion opportunity in agentic commerce by 2030.
Trusted by leading ecommerce brands
37–50%
of U.S. consumers start product searches with AI, not a search engine
$750B
in U.S. revenue projected to flow through AI-powered search by 2028
11.4%
ChatGPT traffic converts at the highest rate of any channel
47%
would trust an AI agent assistant to buy household essentials within a set budget
Despite conversion rates up to 11.4%, does ChatGPT even matter with its 0.2% referral traffic sent to websites? Find out.
What's Inside
Report Overview
35 pages of data-driven analysis covering how AI is reshaping the entire e-commerce funnel — from discovery to checkout to post-purchase support.
- 1The New Shopping Funnel: AI as the First Touchpoint
- 2Agentic Commerce and Payments
- 3Merchant Infrastructure for AI Shopping
- 4Advertising in AI Surfaces
- 5AI in Customer Service and Revenue Operations
- 6Strategic Framework for 2026
Agentic AI has taken over software engineering. Customer service is next. Shoppers already trust on-site AI 3× more than ChatGPT. The data to make your case is in the report.
We wrote this for leaders deciding where AI belongs in their stack, and where it does not. The early-mover window is narrowing.
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Key Findings for Your Team
Share role-specific summaries with your CCO, CMO, CFO, and ecommerce team. Each tailored to their priorities.
Frequently Asked Questions
The report maps six core areas: how AI is becoming the first touchpoint in the shopping funnel, the rise of agentic commerce and payment protocols (MCP, ACP, UCP, AP2, TAP), merchant infrastructure requirements, advertising in AI surfaces, AI in customer service and revenue operations, and a strategic framework for 2026. All findings are backed by 70 sources.
Yes, the full 35-page report is completely free. Fill in the form above to get instant access to both the PDF and EPUB versions.
It's written for e-commerce leaders deciding where AI belongs in their stack. The report delivers role-specific insights for marketing and ecommerce leaders, customer experience managers, and operations and technology teams navigating the shift to AI-native commerce.
All research, industry data, and case studies referenced are from 2025 and 2026. Leave your work email to receive future updates.
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