Free reports for teams that run on data

Original research and benchmarks from the Lyro team — free to read online, whenever you need them.

Read the latest reportGet started

As seen in

  • Seeking Alpha
  • MarketWatch
  • Yahoo Finance
  • Business Insider
  • Associated Press

Research from the Lyro team

AI Shopping Assistants for E-Commerce

Latest report · Sep 2026

AI Shopping Assistants for E-Commerce

The Business Case for AI Agents That Sell

~30%of U.S. consumers use generative AI for product comparisons and recommendations
$12Bin incremental annualized sales Amazon attributes to its shopping assistant
3×the conversion Magalu’s WhatsApp assistant reached against its own app and website
Bart TurczynskiHead of Growth, Tidio
Read the report
AI in Insurance in 2026

Aug 2026

AI in Insurance in 2026

Chatbots, Copilots, and Agents

20%of Americans view insurance AI positively, down from 29%
$80–160BAI could save P&C insurers through fraud reduction by 2032
7%of insurers have successfully brought their AI systems to scale
Bart TurczynskiHead of Growth, Tidio
Read the report
AI in E-Commerce in 2026

Apr 2026

AI in E-Commerce in 2026

The New Shopping Funnel

$750Bin U.S. revenue projected to flow through AI-powered search by 2028
37–50%of U.S. consumers start product searches with AI, not a search engine
11.4%ChatGPT traffic converts at the highest rate of any channel
Tytus GołasFounder & CEO, Tidio
Read the report
Customer Experience Summary

Apr 2026

Customer Experience Summary

AI in E-Commerce in 2026

82%of consumers prefer human support even when AI outcome and wait time are identical
57%resolution rate with hybrid human+AI models vs. 29% for bots alone
67%of customer inquiries resolved by Lyro across its customer base
Tytus GołasFounder & CEO, Tidio
Read the report
Ecommerce & Retail Summary

Apr 2026

Ecommerce & Retail Summary

AI in E-Commerce in 2026

37%of U.S. AI users start product searches with AI, not a search engine — and arrive with purchase intent already formed
11.4%ChatGPT referrals convert at the highest rate of any channel — ahead of paid search (9.3%) and organic (5.3%)
$262Bin retail revenue driven by AI-personalized recommendations in Nov–Dec 2025: ~20% of all retail sales
Tytus GołasFounder & CEO, Tidio
Read the report
Finance Summary

Apr 2026

Finance Summary

AI in E-Commerce in 2026

$262Bin retail revenue driven by AI-personalized recommendations in Nov–Dec 2025 alone
28%of consumers stopped purchasing from a brand due to its AI use — yet leaders rank trust as their lowest AI concern
57%resolution rate for hybrid AI+human service vs. 29% for bots alone — changing the cost-per-resolution equation
Tytus GołasFounder & CEO, Tidio
Read the report
Marketing & Brand Summary

Apr 2026

Marketing & Brand Summary

AI in E-Commerce in 2026

$750Bin U.S. revenue estimated to flow through AI-powered search by 2028
37%of U.S. AI users start product searches with AI rather than a search engine
11.4%ChatGPT referrals convert at the highest rate of any channel — ahead of direct, paid, and organic search
Tytus GołasFounder & CEO, Tidio
Read the report
Shadow AI

Jan 2026

Shadow AI

From Hidden Habit to Deliberate Strategy

50–90%of employees already use unapproved AI at work
$670Kin extra breach costs for organizations with high shadow AI
20%of breached organizations were compromised through shadow AI
Bart TurczynskiHead of Growth, Tidio
Read the report

Insight you can build on

  1. Original data

    Primary research and original benchmarks, so you get findings you won't read anywhere else.

  2. Every claim sourced

    Dozens of cited sources per report, so you can trust the numbers and dig deeper.

  3. Written by operators

    Written by the operators building Lyro — not a content mill recycling last year's takes.

One report, every format

  • Web

    Read the full report as a fast, responsive web page. No download required.

  • PDF

    Print-ready with cover, author bios, and a barcode — polished enough to forward to a prospect.

  • EPUB

    Reflowable text for comfortable reading on any phone, tablet, or e-reader.

Ready to automate customer service with a quality agent?

Configure Lyro from your editor, or stand it up from our UI. Same agent, same skills, same evals — your choice of entry point.

Get startedTalk to sales
Support agent working at a laptop next to the Lyro mascot