What exactly happens when Lyro deletes a SegMetrics contact?

Delete Contact permanently removes that contact by ID or email and the action is irreversible, so Lyro confirms which record is meant before calling it. Associated invoices and purchases stay in SegMetrics by design, so historical reporting is not rewritten by a deletion.

Will Lyro create a second record for a contact SegMetrics already has?

No. Add or Update Contact is an upsert, so the same action that creates a new contact updates an existing one when the email already matches. Correcting a detail later in the conversation updates the record rather than adding a duplicate.

Can Lyro read attribution or funnel numbers back into the chat?

No. The three connected actions - Create Product, Add or Update Contact, and Delete Contact - are all writes. Lyro keeps the underlying records accurate, but the funnel and attribution reporting itself stays in the SegMetrics dashboard.

How is this different from piping a form into SegMetrics with Zapier?

A form sync writes whatever the form captured, at submit time. Lyro writes after the detail has been confirmed in conversation, corrects the same record later in that exchange if something changes, and can recognise that a removal request needs Delete Contact rather than another update.

Segmetrics MCP integration

Upserts contacts as details are confirmed, creates product records, and handles deletion requests by ID or email.

Connect Segmetrics See all integrations

3actions available

Three actions you can hand over today

Every action runs live through MCP. Nothing to build, nothing to maintain.

Add or update contact
Lyro adds or updates a contact in SegMetrics to sync customer value. Agents maintain CRM data without switching to another system.
Create product
Lyro creates a new product in SegMetrics for attribution tracking. Agents add offerings to the catalog without backend access.
Delete contact
Lyro permanently removes a contact from SegMetrics per privacy requests. Agents handle compliance without manual database cleanup.

See all 3 actions

How businesses use Segmetrics + Lyro

Each card is one request a support team gets, and the Segmetrics actions Lyro runs to close it.

Write the lead in while the conversation is still open
When a visitor confirms their details, Lyro upserts the contact in SegMetrics straight away, so the record is in place for attribution rather than arriving with the next import days later.
Add or Update ContactCreate Product
Register a product before revenue lands against it
Lyro creates the product record once the details are confirmed, so a new plan, add-on, or SKU has somewhere to attribute purchases instead of falling into an unlabelled bucket.
Create ProductAdd or Update Contact
Action a removal request the moment it is made
When a customer asks to be taken off the list, Lyro confirms the record and deletes that contact by ID or email, so the request is honoured in the conversation rather than queued for someone to process.
Delete ContactAdd or Update Contact
Clean up a bad import without losing purchase history
Lyro removes the duplicate or mistyped contact and re-adds the correct one, and because deletion leaves associated invoices and purchases in place, the revenue history behind the reports survives the cleanup.
Delete ContactAdd or Update Contact

How it works

Get started in 3 steps

Connect once, then just ask. There is no workflow builder to learn and nothing to maintain — Lyro reads the Segmetrics actions it has and picks the ones a request needs.

01
Connect Segmetrics
Authorize the Segmetrics account your team already uses — one consent screen, no API keys, no mapping tables. Lyro can only do what you granted that account, and you can disconnect it at any time.
02
Tell your agent what you need
Describe the job the way you would hand it to a teammate. Lyro maps it to the Segmetrics actions that close it and chains as many as the request needs.
03
Watch it work
The agent runs the actions inside the conversation the customer is already in, so nobody copies data between tabs and your team can take over at any point.
Get started free

Segmetrics · Lyro

Everything else about Segmetrics

Setup, permissions, and the limits of what Lyro can do inside Segmetrics.

Delete Contact permanently removes that contact by ID or email and the action is irreversible, so Lyro confirms which record is meant before calling it. Associated invoices and purchases stay in SegMetrics by design, so historical reporting is not rewritten by a deletion.

Every action available in Segmetrics

All 3 actions your agent can call on Segmetrics, straight from the live MCP connection.

Create product
Create a new product in SegMetrics.
Delete contact
Permanently delete a specific contact by ID or email from SegMetrics.
Add or update contact
Add or update a contact in SegMetrics.