Semrush MCP integration
Scores keyword difficulty and volume, names organic and paid competitors, and breaks down backlink profiles and rival ad copy on request.
37actions available
Three actions you can hand over today
Every action runs live through MCP. Nothing to build, nothing to maintain.
Get backlinks
Lyro fetches backlinks for a domain as a CSV report to analyze link profiles. Your team reviews link sources and opportunity gaps without leaving chat.
Get categories
Lyro retrieves category confidence ratings for a domain to understand topical authority. Your team sees subject relevance at a glance.
Batch keyword overview
Lyro fetches keyword overview reports from Semrush for up to 100 keywords at once. Your team gets search volume, CPC, and difficulty metrics in one batch.
How businesses use Semrush + Lyro
Each card is one request a support team gets, and the Semrush actions Lyro runs to close it.
Size up a keyword before committing to it
Lyro returns difficulty, search volume, and CPC for a phrase, pulls the same metrics for up to 100 keywords in one call, and surfaces the question phrasings people search around it.
Get keyword difficultyBatch keyword overviewPhrase questionsFind out who you are actually competing with
Lyro lists the domains ranking organically against a site, pulls the top 100 results for a specific keyword, and compares up to five domains to find shared, unique, and gap keywords.
Get competitors in organic searchGet organic resultsCompare domainsAudit a backlink profile
Lyro summarises a domain's backlinks with authority score and link-type breakdown, lists the referring domains behind them, and reads the anchor text those links actually use.
Backlinks overviewGet referring domainsGet anchor textsRead a rival's paid search activity
Lyro pulls the ad copies Semrush has observed for a domain, the keywords driving its paid traffic, and twelve months of bidding history, so a PPC decision starts from what competitors already run.
Get ad copiesGet domain paid search keywordsGet domain ad history
How it works
Get started in 3 steps
Connect once, then just ask. There is no workflow builder to learn and nothing to maintain — Lyro reads the Semrush actions it has and picks the ones a request needs.
- 01
Connect Semrush
Authorize the Semrush account your team already uses — one consent screen, no API keys, no mapping tables. Lyro can only do what you granted that account, and you can disconnect it at any time.
- 02
Tell your agent what you need
Describe the job the way you would hand it to a teammate. Lyro maps it to the Semrush actions that close it and chains as many as the request needs.
- 03
Watch it work
The agent runs the actions inside the conversation the customer is already in, so nobody copies data between tabs and your team can take over at any point.
Get started free
Everything else about Semrush
Setup, permissions, and the limits of what Lyro can do inside Semrush.
Yours - every report is billed to the Semrush account you connect. Check Semrush account units balance exists for exactly this reason, so Lyro can preflight a large batch and fail fast when units are exhausted rather than burning the balance mid-run.
Every action available in Semrush
All 37 actions your agent can call on Semrush, straight from the live MCP connection.
Check semrush account units balance
Fetch the remaining Semrush Standard API units for the authenticated account.
Get ad copies
Retrieves unique ad copies Semrush has observed for a specified domain from a regional database, detailing ads seen in Google's paid search results.
Get anchor texts
Use this action to get a CSV report of anchor texts for backlinks pointing to a specified, publicly accessible domain, root domain, or URL.
Get authority score profile
Retrieves the Authority Score (AS) profile for a specified target, showing the count of referring domains that link to the target for each AS value from 0 to 100.
Get backlinks
Fetches backlinks for a specified domain or URL as a semicolon-delimited CSV string (parse with sep=';'); allows customization of columns, sorting, and filtering.
Backlinks overview
Provides a semicolon-delimited (sep=';') CSV summary of backlinks, including Authority Score and link type breakdowns, for a specified and publicly accessible domain, root domain, or URL.
Batch comparison
Compares backlink profiles for multiple specified targets (domains, subdomains, or URLs) to analyze and compare link-building efforts.
Batch keyword overview
Fetches a keyword overview report from a Semrush regional database for up to 100 keywords, providing metrics like search volume, CPC, and keyword difficulty.
Broad match keyword
Fetches broad match keywords for a given phrase.
Get categories
Retrieves categories and their 0-1 confidence ratings for a specified domain, subdomain, or URL, with results sorted by rating.
Get categories profile
Retrieves a profile of content categories from referring domains for a specified target, analyzing its first 10,000 referring domains and sorting results by domain count.
Get competitor data
Retrieves a CSV-formatted report of competitors for a specified target (root domain, domain, or URL) based on shared backlinks or referring domains.
Get competitors in organic search
Use to get a domain's organic search competitors from Semrush as a semicolon-separated string; display_date requires 'YYYYMM15' format if used.
Get competitors in paid search
Retrieves a list of a domain's competitors in paid search results from a specified regional database.
Get domain ad history
Retrieves a domain's 12-month advertising history from Semrush (keywords bid on, ad positions, ad copy) for PPC strategy and competitor analysis; most effective when the domain has ad history in the selected database.
Get domain organic pages
Fetches a report on a domain's unique organic pages ranking in Google's top 100 search results, with options for specifying database, date, columns, sorting, and filtering.
Get domain organic search keywords
Retrieves organic search keywords for a domain from a specified Semrush regional database; display_positions must be set if display_daily=1 for daily updates.
Get domain organic subdomains
Retrieves a report on subdomains of a given domain that rank in Google's top 100 organic search results for a specified regional database.
Get domain paid search keywords
Fetches keywords driving paid search traffic to a specified, existing domain using a supported Semrush regional database.
Get pla search keywords for a domain
Retrieves Product Listing Ad (PLA) search keywords for a specified domain from a Semrush regional database.
Compare domains
Analyzes keyword rankings by comparing up to five domains to find common, unique, or gap keywords, using specified organic/paid types and comparison logic in the domains string.
Get historical data
Retrieves monthly historical backlink and referring domain data for a specified root domain, returned as a time series string with newest records first.
Get indexed pages
Retrieves a list of indexed pages from Semrush for a specified target (root domain, domain, or URL) and target_type, ensuring target is publicly accessible, Semrush-analyzable, and correctly matches target_type.
Get keyword difficulty
Determines the Keyword Difficulty (KD) score (0-100, higher means greater difficulty) for a given phrase in a specific Semrush regional database to assess its SEO competitiveness.
Keyword overview all databases
Fetches a keyword overview from Semrush for a specified phrase, including metrics like search volume, CPC, and competition.
Get keyword overview for one database
Fetches a keyword summary for a specified phrase from a chosen regional database.
Get keywords ads history
Fetches a historical report (last 12 months) of domains advertising on a specified keyword in Google Ads, optionally for a specific month ('YYYYMM15') or the most recent period, returning raw CSV-like data.
Get organic results
Retrieves up to 100,000 domains and URLs from Google's top 100 organic search results for a keyword and region, returning a raw string; use display_date in 'YYYYMM15' format (day must be '15') for historical data.
Get paid search results
Fetches domains ranking in Google's paid search results (AdWords) for a specified keyword and regional database.
Phrase questions
Fetches question-format keywords semantically related to a given query phrase for a specified regional database, aiding in understanding user search intent and discovering content ideas.
The tools Semrush sits next to
Same connection, same setup. Pick the next one your team already uses.
Beaconstac
Reports scan performance, retargets printed QR codes to new destinations, and keeps codes tagged, templated, and tied to real places.
Google Ads
Queries live campaign and spend metrics, builds and updates customer match lists, and restructures campaigns or ad groups in batch.
Linkedin Ads
Reports impressions, clicks, spend, and conversions, forecasts reach before budget is committed, and builds the lead forms campaigns point at.
Reddit Ads
Creates campaigns, ad groups, and lead gen forms, refreshes custom audiences, researches communities to target, and pulls performance reports.
Sidetracker
Generates trackable QR codes for a URL and pages through the account's lists to open the one being asked about.
Tpscheck
Checks one number or a batch against the UK TPS and CTPS registers, flagging do-not-call opt-outs at the point a lead is captured.
Ready to connect Semrush?
Authorize the account and your agent has all 37 actions from the first conversation.