Bart Turczynski
Head of Growth. Bart is a seasoned growth marketing expert with a strong focus on user acquisition, organic growth, and conversion rate optimization. He has led cross-functional teams of 30+ professionals and managed digital strategies across 15+ websites in multiple languages and regions.
Everything by Bart
Sep 2026
AI Shopping Assistants for E-Commerce
The Business Case for AI Agents That Sell
~30%of U.S. consumers use generative AI for product comparisons and recommendations
$12Bin incremental annualized sales Amazon attributes to its shopping assistant
3×the conversion Magalu’s WhatsApp assistant reached against its own app and website
Read the report
Aug 2026
AI in Insurance in 2026
Chatbots, Copilots, and Agents
20%of Americans view insurance AI positively, down from 29%
$80–160BAI could save P&C insurers through fraud reduction by 2032
7%of insurers have successfully brought their AI systems to scale
Read the report
Jan 2026
Shadow AI
From Hidden Habit to Deliberate Strategy
50–90%of employees already use unapproved AI at work
$670Kin extra breach costs for organizations with high shadow AI
20%of breached organizations were compromised through shadow AI
Read the report